Memory Tech Day
Global Exhibition
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Samsung Memory Tech Day
Global Exhibition
Project Background
Since entering the semiconductor business in 1974, Samsung Electronics has been leading the global semiconductor industry through continuous innovation and growth. Samsung semiconductor technologies provide world-class products and services in various fields, including memory, system LSI, and foundry.At Samsung Memory Tech Day 2023, held at the McEnery Convention Center in San Jose, California, Samsung unveiled its next-generation memory solutions designed to power the era of hyper-scale AI. Under the theme "Memory Reimagined," the event welcomed over 600 global IT customers, partners, and analysts. Samsung’s Memory Business Division shared insights into market trends and showcased its latest innovations that are set to shape the future of the semiconductor landscape.
Our Solution
EIDETIC executed Samsung Memory Tech Day end-to-end in close partnership with Samsung, actively managing spatial design, digital content production, and visitor experience strategy. Each element was meticulously crafted to reinforce Samsung’s brand identity.Despite spatial constraints at the venue, EIDETIC engineered a layout that spotlighted Samsung’s latest memory innovations. The team strategically arranged the space to highlight key products, including HBM, next-generation DDR5, GDDR7, and PBSSD, and designed the visitor journey to maximize clarity and engagement.
To showcase the unique surface properties of the flagship HBM3E, EIDETIC crafted a feature zone using mirror acrylic materials. Additionally, the team developed an immersive experience area with interactive displays, enabling visitors to intuitively explore how Samsung’s memory technologies are accelerating advancements in AI.
- Implementation of the Creative Style Guide
- Overall Design, Fabrication & Construction of the Booth & Application
- Interactive Media & Technology Integration
- Digital Content Creation for Semiconductor Technology
- Show Site Supervision
